AIS Media Announces New Itelemal(r) Microchip that Tracks and Reports Postal Mail Delivery, Open and Response Rates via WiMAX

Released on: March 28, 2008, 2:03 pm

Press Release Author: Strategic Vision

Industry: Computers

Press Release Summary: New Patent-Pending Microchip Allows Marketers to Track
Delivery, Open and Response Rates of Postal Mail - Effectively Leveling the Playing
Field with Email Marketing Systems

Press Release Body: Atlanta, GA/April 1, 2008 - AIS Media (www.aismedia.com), an
Interactive marketing and web services company, announced today it has filed for
patent rights to its new prototype ItelemalŽ Microchip that reports real-time
statistics of delivery, open and response rates of U.S. Postal Mail.

Working at the AIS Media Technology Research & Innovation Center, a team of company
engineers recorded the breakthrough on Monday, March 17th 2008 at 8:45 AM when they
confirmed receipt of a transmission from an ItelemalŽ Chip enclosed in a First Class
envelope and mailed five days earlier from Atlanta, Georgia U.S.A. to an undisclosed
address in Whales, U.K. The "delta01-01" transmission confirmed that the envelope
was delivered, opened and that the recipient interacted with the contents.

The Itelemal Ž Chip works by transmitting signals via a Q1 low level frequency over
WiMAX (Worldwide Interoperability for Microwave Access) to a secure server at one of
AIS Media's Atlanta data center. The degree of accuracy using the ItelemalŽ
Microchip has been scientifically deduced at 97% accurate.

"This is a landmark moment and an incredible advancement in technology for direct
mail marketers world- wide," said Thomas Harpointner, CEO of AIS Media. "Direct mail
marketers have been tormented by postal mail's inability to report whether or not
their marketing pieces were opened or tossed into the trash. The rise of email
marketing systems, such as ExcerpoŽ Mail (www.ExcerpoMail.com), which provides
detailed delivery, open rate and response statistics (all at about a penny per email
sent), has put direct mail at a major disadvantage. Our new ItelemalŽ chip will help
level the playing field between email and postal mail in terms of reporting
capabilities", said Harpointner.

With another increase in U.S. postal rates scheduled this May, the development of
the ItelemalŽ Chip is very timely, providing direct mail marketers the vital data
they need to significantly improve the results of their direct mail campaigns. With
this new technology, marketers will not only know with pinpoint accuracy if their
direct mail piece has reached its destination, but also if the contents were viewed.

AIS Media admits that the technology is at an early stage and that there are still
challenges that need to be solved, especially when mail is delivered to remote areas
or foreign countries where WiMAX technology does not exist. The ItelemalŽ Chip's
current cost about $1,700 each, may also be cost-prohibitive for some marketers. AIS
Media hopes to significantly reduce the cost of the ItelemalŽ Chip as it expects to
begin mass production by May/June 2008, pending receipt of a really big Series A
funding round.

Harpointner will be giving a live demonstration of the technology for the press at
9:00 A.M., Monday, April 20, 2008 at the AIS Media Technology Research & Innovation
Center located at the intersection of Harris & Baker Street, NW, Atlanta GA 30303. A
second demonstration, which will be given to the general public, at 1:00 P.M. AIS
Media is seeking businesses that are interested in participating in a free 60 day
trial of ItelemalŽ powered direct mail marketing.

Parties interested in attending the event should R.S.V.P at: info@itelemal.net. For
more exciting information about the ItelemalŽ Chip, or to participate in a free
60-day trial, please visit: http://www.itelemal.net

Founded in 1997, AIS Media is an award-winning Interactive Marketing and Web Service
Company and the developer of the ExcerpoŽ Mail and ExcerpoŽ Storefront email
marketing and e-commerce applications, respectively. AIS Media's comprehensive suite
of professional Internet services includes professional web site development, search
engine optimization, credit card processing, and Internet consulting. AIS Media's
solutions are available directly and through its global network of certified
partners. For more information, visit: www.aismedia.com.

###


Web Site: http://www.strategicvision.biz

Contact Details: 2451 Cumberland Parkway
Suite 3607
Atlanta, GA 30339
David E. Johnson
Strategic Vision
404-880-0098
djohnson@strategicvision.biz

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